Thursday, November 29, 2012

Fit Night at Jackson Ski Touring

Hey, December 7 is Fit Night at the retail store at Jackson Ski Touring. Expert fitters from Swix and Fischer will be there to fit you to equipment.

Gee. When I was there, you could get fitted to skis any day we were open, by people whose loyalty was to you, the customer, not a specific manufacturer. Everyone on staff knew how to suit a ski and ski equipment to the needs of the specific customer and we took pride in doing so. The only exception might have been the gangly, aging cyclist who worked for us one season, whose last retail experience had been at EMS in the 1970s. Turned out he didn't even know the sidecut on a Fischer Cruiser. Ah well. He moved on. An ill wind brought him and an ill wind took him away.

The difference is between serving the customer and servicing the customer like the bull services the cow.

There's a lot of razzle dazzle in Big Time Nordic. Bonfires, promotions, smoke and mirrors...plenty of smoke unless they've gotten that fireplace reconstructed. You have to feel you're someplace special, someplace greater than you. Someplace someone would bother to homologate.

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